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Cart & Checkout Flow Redesign
Streamline multi-step checkout into the minimum number of screens, eliminate unnecessary fields, and create clear progress indicators that keep buyers moving forward.
Checkout Experience
Stop Losing Revenue at the Final Step
70% of shoppers abandon at checkout. We eliminate the friction, add the payment options they expect, and build the trust signals that turn hesitation into a completed purchase.
Friction Elimination
Fewer fields, fewer steps, and zero unnecessary barriers between intent and completed payment.
Express Payment
Apple Pay, Google Pay, and Shop Pay integrations that let buyers complete in seconds, not minutes.
Abandonment Recovery
Email capture and automated recovery sequences that bring buyers back to complete their purchase.
What We Optimise
Four checkout optimisation disciplines targeting the highest-impact revenue leakage points in your purchase funnel.
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Payment UX Optimisation
Add express payment options (Apple Pay, Google Pay, Shop Pay), reduce payment form friction, and display accepted cards and security icons to increase payment confidence.
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Cart Abandonment Recovery
Implement email capture before checkout completion, set up abandonment recovery sequences, and add exit-intent overlays with recovery incentives to recapture lost revenue.
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Security & Trust at Checkout
SSL badge placement, PCI compliance signals, money-back guarantee messaging, and order confirmation UX that reassures buyers at the highest-anxiety moment of the purchase journey.
Tools & Technologies
E-commerce and analytics platforms we use to diagnose, rebuild, and measure checkout performance.
Shopify
Hotjar
Google Analytics 4
Google Tag Manager
Klaviyo
Microsoft Clarity
Stripe
Looker Studio
Figma
Key Benefits
Higher checkout completion rate from reduced friction
Increased average order value through checkout upsells
More recovered revenue from abandonment email sequences
Better buyer confidence from trust signals at payment stage
Frequently Asked Questions
Why do so many customers abandon at checkout?
The most common causes are unexpected shipping costs, forced account creation, too many form fields, limited payment options, and lack of trust signals at the payment stage. Our audit identifies which of these are affecting your specific checkout.
Do you work with Shopify, WooCommerce, and custom checkouts?
Yes. We optimise Shopify (including Shopify Plus checkout extensions), WooCommerce, Magento, and custom-built checkout flows. Each platform has different optimisation levers and we know them all.
What is the average improvement in checkout conversion rate?
Depending on the starting point and scope of changes, clients typically see a 10–30% improvement in checkout completion rate. Higher-friction checkouts with multiple unnecessary steps see the largest gains.
Can you implement cart abandonment email sequences?
Yes. We set up email capture before checkout completion and configure abandonment flows in platforms like Klaviyo, Mailchimp, or your existing ESP — typically recovering 5–15% of abandoned carts.
Ready to Recover Lost Checkout Revenue?
Let's audit your checkout funnel and identify exactly where you're losing buyers — and what changes will have the fastest revenue impact.