Social Commerce

Sell Where Your Buyers Already Are — TikTok, Instagram & Meta

Discovery happens on social. We make sure your products sell there too — with platform-native creative, TikTok Shop setup, and performance ad campaigns that turn passive scrollers into buyers.

Native-First Creative

UGC-style and trend-native video that blends into feeds and drives purchase intent without feeling like an ad.

TikTok Shop Ready

Full TikTok Shop setup, shoppable video, affiliate creator strategy, and LIVE commerce events.

ROAS-Driven Management

Ad campaigns managed for return on ad spend — not vanity metrics like impressions and reach.

Social Commerce Services

Four disciplines covering creative production, platform setup, and paid performance management across the leading social commerce channels.

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Performance Creative Production

UGC-style video creative, product demo reels, and scroll-stopping ad formats designed for TikTok, Instagram Reels, and Facebook — optimised for ROAS, not just engagement.

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TikTok Shop Optimisation

Set up and optimise your TikTok Shop presence — product listings, shoppable video integration, affiliate creator strategy, and LIVE shopping events that drive real-time sales spikes.

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Instagram & Facebook Shopping

Catalogue integration with Meta Commerce, product tag strategy, Shopping ads optimisation, and Reels shopping content that turns social discovery into direct purchase.

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Social Ad Performance Optimisation

Meta and TikTok paid social campaign management — audience targeting, creative testing, funnel structure, and ROAS optimisation with transparent monthly reporting.

Tools & Technologies

Social commerce platforms, creative tools, and analytics we use to build and measure social sales performance.

  • TikTok Ads logoTikTok Ads
  • Meta Business Suite logoMeta Business Suite
  • Shopify logoShopify
  • Google Analytics 4 logoGoogle Analytics 4
  • Looker Studio logoLooker Studio
  • Canva logoCanva
  • CapCut logoCapCut
  • Klaviyo logoKlaviyo
  • Triple Whale logoTriple Whale

Key Benefits

New buyer acquisition from social-first discovery channels
Higher ROAS from creative that matches platform-native behaviour
TikTok Shop revenue stream beyond traditional marketplace channels
Improved brand awareness among younger demographic segments
Book a Social Commerce Consultation

Frequently Asked Questions

What is social commerce?

Social commerce is the ability to sell products directly within social platforms — TikTok Shop, Instagram Shopping, Facebook Shops — without redirecting buyers to an external website. It reduces friction in the purchase path and converts impulse discovery into immediate sales.

Do you produce video creative or just run ads?

Both. We produce performance-focused video creative — UGC-style product demos, comparison videos, and trending format adaptations — and then manage the paid distribution strategy. Creative quality is the biggest driver of social ad performance, so we treat it as a core service.

Is TikTok Shop worth investing in for e-commerce brands?

For brands with visually engaging products targeting audiences under 40, TikTok Shop is one of the highest-growth commerce channels available right now. Early-mover advantage is significant before the channel reaches market saturation.

How do you measure social commerce success?

We track platform-attributed revenue, ROAS by ad set and creative, new customer acquisition cost, and TikTok Shop-specific metrics (video views to purchase, affiliate creator performance). All data is consolidated in Looker Studio for clear monthly reporting.

Ready to Turn Social Discovery Into Sales?

Let's map your social commerce opportunity — from TikTok Shop setup to performance creative — and build a channel that generates real revenue from social traffic.

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