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Centralised Product Data Management
Build a single master product catalogue with standardised attributes, titles, descriptions, and media — then push channel-specific variants to each platform from one source of truth.
Multi-Channel Catalog
One Catalogue. Every Channel. Zero Errors.
Selling on multiple platforms without a centralised catalogue is a recipe for data errors, overselling, and operational chaos. We build the system that keeps every channel accurate, compliant, and optimised.
Single Source of Truth
One master product data hub that feeds every channel — no manual copy-paste, no data drift.
Real-Time Inventory
Sub-15-minute inventory sync across all channels eliminates overselling and costly order cancellations.
Channel-Ready Content
Automatically adapted titles, attributes, and descriptions that meet each platform's exact requirements.
Catalogue Management Services
Four operational disciplines that transform your product data from a spreadsheet into a scalable multi-channel asset.
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Real-Time Inventory Sync
Sync inventory counts across Amazon, Walmart, Shopify, and other sales channels in real time — eliminating overselling, stockout errors, and the manual reconciliation that wastes hours every week.
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Channel-Specific Content Adaptation
Automatically adapt product titles, descriptions, and attributes to each platform's specific requirements — Amazon's character limits, Walmart's attribute mandates, Google Shopping feed specs.
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New Channel Expansion
Structured process for launching your existing catalogue on new marketplaces — category mapping, required attribute completion, content scoring, and compliance review before go-live.
Tools & Technologies
Feed management and inventory sync platforms we use to build and maintain multi-channel catalogue operations.
Shopify
Amazon Seller Central
Walmart Seller Center
Google Merchant Center
Linnworks
Feedonomics
Channable
Google Analytics 4
Looker Studio
Key Benefits
Zero overselling from real-time inventory synchronisation
Consistent, compliant product data across every sales channel
Faster new channel launches without manual data re-entry
Reduced operational overhead from centralised catalogue management
Frequently Asked Questions
What is multi-channel catalogue management?
Multi-channel catalogue management is the process of maintaining a single authoritative product data source — with standardised titles, descriptions, images, and attributes — and distributing it correctly to each sales channel (Amazon, Walmart, Google Shopping, your own store) without manual duplication.
Which channels do you support?
We manage product data for Amazon, Walmart, Shopify, WooCommerce, Google Shopping, Target Plus, eBay, and TikTok Shop. We configure the appropriate feed format and attribute mapping required by each platform.
How do you handle real-time inventory sync?
We configure inventory management platforms like Linnworks or Feedonomics to act as the central inventory hub — receiving updates from your warehouse or Shopify and pushing accurate counts to each marketplace in real time, typically with sub-15-minute sync intervals.
Can you help us launch on a new marketplace?
Yes. New channel launches are one of our core services — including category mapping, required attribute completion, content optimisation for the new platform's algorithm, and compliance review before go-live to avoid suppression or listing errors.
Ready to Sell on Every Channel Without the Chaos?
Let's audit your current catalogue operations and design the centralised product data system that scales your multi-channel business without scaling your operational headcount.
Related Services
E-Commerce Growth
Full e-commerce growth service overview.
Marketplace Optimization
Optimise your listings once the catalogue is structured correctly.
Global Expansion Strategy
Use your centralised catalogue as the foundation for international growth.
Book a strategy call
Get a tailored multi-channel catalogue plan.